The Serviceberry is self-pollinating, with white and light pink flowers in early spring followed by purplish red berries in summer. It is not a true blueberry but tastes like one. The tiny edible fruit is popular with birds, including American Goldfinch, tufted titmice, brown thrashers, blue jays, Carolina chickadees, northern cardinals and American robins. Serviceberries taste the way they look: like red blueberries. They can be used in jellies, cobblers, pies, muffins, coffee cakes or as dessert toppings. Plants will begin to produce fruit 2 to 3 years after planting. In the fall, the Serviceberry has lovely yellow and gold foliage.

If you’re looking to attract Birds and Wildlife to your landscape, look no further than De Groot, Inc.’s plant group. The characteristics that make these species so visually appealing – showy flowers, stunning fruit, winter color – are some of Nature’s most powerful draws for the animal kingdom.

Turn your yard into a naturally balanced eco-system! Whether you choose one variety or one of each, you’re sure to enjoy these plants for a lifetime. They provide food, shelter, and nesting. Plant your backyard sanctuary today!